Social Media Optimization also popular as Word-Of-Mouth marketing is gaining attention from the social media experts. The strategies adopted by the social media optimization allow one to announce the services offered to the targeted audience. The social media optimization is useful in getting the attention one wants by spreading...
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Foreign portfolio investors are reducing their share in the Indian IT companies. This may be a huge concern for new budding companies or even those who have been planning to make their career in the IT sector. Every sector whether it be in India or elsewhere relies on investment...
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Twitter is not just about twitting about the stuff, it is also about telling the world about you and what you do. Many organizations have been looking to Twitter as an online marketing tool. When it comes to spreading the word, social networking sites have proved very successful. But,...
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Investment is important for the development of any country and indeed sector. There are two kinds of investments domestic and foreign investment. Investments, however, are crucial for new innovations in the pursuit of greater customer satisfaction and brighter financial rewards. So, if you are planning to set up a...
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Are you worried about the online reputation of your firm? Websites and web pages lying on the internet are prone to malicious activities to disgruntled customers and employees. Dissatisfied customers and employees can leave bad testimonials, critical blogs pages and misleading advertisement of your firm, putting the reputation of...
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Just like in our daily life we try to link up with experts and successful people to make our way to success, similarly, on the internet marketing, the SEO experts use the link building practice to promote the websites and to attract traffic. Following are the few things that...
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Social networking site, Facebook, is not only a good means of staying in touch with family members and friends, it is also a good tool for marketing. E-marketing is becoming a popular marketing tool among organizations desiring to stay globally competitive. Every organization wants their product and services to...
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A great person once said to me that a business is like a marriage. Just like a newly married couple enjoys the first year of their wedding with excitement, love and fun. The first year of every business is also the same. And as the time passes, it becomes...
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Hey everyone, I am Geetika a budding entrepreneur, and I have taken up to this blog to share all that I have come across through my journey of learning on how to start and run a business. Today, I am going to share why I have dropped Google AdWords...
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Enthusiast entrepreneurs like me often are in need to pull back their horses to prevent any haste decision before entering the gigantic world of business. If you are new and want to make it big in the market make sure you SWOT your business before it’s too late. What the...
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Content is King Web Content is the single best way to drive people to your website today. Various types of content, strategically connected to your brand, can work wonders in capturing the attention of consumers and leading them in your direction, but you have to provide some sort of...
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Dear Partner, As we shared in March, we are launching new Ad Technology Provider (ATP) Controls for you to choose the ad technology providers who will be able to serve and measure ads on your sites and apps for users in the European Economic Area (EEA). The controls will...
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What is rural entrepreneurship? It basically means developing industries, companies and firms in rural areas. More than 75 percent of our population is earning their livelihood through agriculture only. Therefore, it is very important to have rural industrialization to increase the education level and standard of living for rural...
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The product is a component which can be tangible or intangible to serve a need or a want. There are few steps involved in the planning and development of a product which is as follows:- Idea Generation: – People from sales department have the upper hand to come up...
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The marketing mix is a strategy adopted by companies to lure consumers to buy their brand or product. The strategy is actually a pack of four set of variables as explained below. The Product Mix: – A product is derived by mixing physical and psychological expectation of the customers...
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Wise Businessman Makes Wise Decisions. Decision making is a process of selecting one among options. We can relate it to ourselves as well. For example, suppose you want to buy a new car. To decide on which car to buy, you will have to consider a few things such...
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First of all, we need to understand what does marketing mean? Well, it can be anything which can be sold through services or advertising is called marketing. It’s like an identification and development of a product by determine its price through proper distribution channel with appropriate promotional strategy. There...
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It is a fact that many people use LinkedIn as a tool to find new jobs and growing their professional network, but very few people know that it is equally useful for businesses to generate new leads and to establish a great relationship with their customers. The LinkedIn personal...
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