Article Marketing – How and Why

You may have a brilliantly designed website, but it is of no use if you don’t have brilliant content for it. And what are going to do with the content even if you have it?

If you are someone new to online marketing and don’t how does it work, this blog is for you. There are various types of online marketing tools to use and make best of them. Here we are going to discuss article marketing and why it is necessary.

Around a few years ago article marketing was the only way of promoting goods and services online. But now digital marketing and SEO marketing has over taken the role. However, this should not be misunderstood for article marketing to be dead. Article marketing is not dead. It is alive and still a lot effective.

Article marketing works silently in many aspects and lead a business to its path to success. Here are some of the benefits of article marketing:

  1. Free Promotion: Availing the option of article submission you can avail free promotion of your website or business. The article submission directories pick up keywords used in the article and gathers traffic with them. The traffic thus gathered is then directed to your website promoting the good and services listed on the website.
  2. Pump up Your Brand: With the article submission directories you can expect to promote your brand with effectively. The high PR sites have quality traffic coming it which helps in promoting the brand in a very healthy manner. Many start ups prepare high-quality content and submit it to directories to promote their brand.
  3. Gain Traffic to Official Website: As stated above, the high PR sites get the cream traffic which means that the visitors are actually potential customers. If you have pitched your idea brilliantly in the article, there are high chances of your website getting more of visitor.
  4. Extended Exposure: The article submission as a marketing tool has a long lasting impact. This means the article once submitted will stay on the directories for quite some time. The duration of its stay will lead to more exposure.
  5. Viral Marketing: With great content and images you can viral market your product and brand. Submitting articles on high PR websites you can expect to get the much need exposure or even more. If your article is liked, there are high chances of it being promoted or shared across different channels. The article submission in short can prove to be a great viral marketing tool. Your articles can be republished virally online with back links to your website or blogs.
    These days most of the article submission directories come with a technology called RSS feeds. The articles can be posted through RSS feeds and much attention can be enjoyed over the time.
  6. Sale and Lead Generation: You don’t necessarily need a website to promote your brand. Any website or web page owner that reuses your content will help you boost your article online.
  7. Wider reach: Submitting articles to high PR sites you will get a wide readership as you article will be shared on directories worldwide. This will improve the chances of your article going viral. This will expose your business to millions of potential clients.
  8. Continuous Traffic: Article once submitted to high PR sites is likely to stay on the directories forever. This can lead to continuous traffic to your website. You will no longer have to worry of generating traffic to the website.

These are some of the advantageous of submitting articles to high PR directories. There are hundreds of article submission directories to submit the article. However, you cannot submit article to all the directories as some may not be high rated ones. It is important to evaluate the directories for its reach before submitting article. Also ensure that the content you choose to submit is of high quality and original. Customize your content with keywords and submit the article to its relevant niche website for greater exposure.

Here is a short guide to help you submit your article without any error. Go through the following points before you decide to write and submit articles.

How to Submit Articles?

Before you move on to submit your brilliantly written article it is important to know who to submit the articles. Here is a step-by step guide to help you submit articles:

Step 1: Choose a few article submission sites with high PR (page rank). A list of good article submission sites has been provided in this article which may be proving to be of a great help.

Step 2: Make an account on the chosen directories with a valid email id.

Step 3: Provide the necessary details like your personal information and links to your social networking sites like Facebook and blogs.

Step 4: Come with a great article.

Step 5: Add do follow link of your website while submitting the article.

Step 6: Write in proper keywords for search engine to find your article.

Step 7: Go slow and steady by submitting one high-quality post per week.

Step 8: While submitting the article, submit it to the right niche directory.

 

Here is a list of top 10 free article submit ion sites

1. Ehow.com
2. Ezinearticles.com
3. Hubpages.com
4. Technorati.com
5. Seekingalpha.com
6. Articlealley.com
7. Articlecity.com
8. Articlesbase.com
9. Articlecube.com
10. Livejournal.com

Conclusion: Submitting articles to these sites can help you get the desired attention online. Besides, you will be in a better position to promote your products and services. Article submission is a time-tested technique for generating traffic, lead, sale, promoting products, service, and brands worldwide.

 

Geetika Sachdeva is a Post Graduate in Mass Communication and Business Management. She has a work experience of seven plus years in Business Research and Analysis. She continuously blogs about business and media and has authored more than a dozen of eBooks. She is currently working on a book dubbed HRM In Small Businesses.

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