All posts by: Puneet Kaushal

Social media

Social Media And Business

Nowadays, you will hardly find many businesses which do not have a single social media platform to market its services. I am not convincing you that how important social media is for business. But, we can definitely talk about how to explore social media to get the most out...

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Must Read: Why E-commerce Business

E-commerce has minimized the need to put resources into a tangible area such as stores and warehouses. With an effective e-commerce strategy, you can sell almost anything online whether it is large furniture or a piece of paper. Many online directories have allowed e-commerce professionals to connect with various...

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Indian IT Market Slipped Foreign Investments?

Foreign portfolio investors are reducing their share in the Indian IT companies. This may be a huge concern for new budding companies or even those who have been planning to make their career in the IT sector. Every sector whether it be in India or elsewhere relies on investment...

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IPO and Investments in India – Reality Check

Investment is important for the development of any country and indeed sector. There are two kinds of investments domestic and foreign investment. Investments, however, are crucial for new innovations in the pursuit of greater customer satisfaction and brighter financial rewards. So, if you are planning to set up a...

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Did You SWOT Your Business?

Enthusiast entrepreneurs like me often are in need to pull back their horses to prevent any haste decision before entering the gigantic world of business. If you are new and want to make it big in the market make sure you SWOT your business before it’s too late. What the...

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Rural Entrepreneurship

Rural Entrepreneurship and Its Consequent Problems

What is rural entrepreneurship? It basically means developing industries, companies and firms in rural areas. More than 75 percent of our population is earning their livelihood through agriculture only. Therefore, it is very important to have rural industrialization to increase the education level and standard of living for rural...

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Steps Involved In Product Planning and Development

The product is a component which can be tangible or intangible to serve a need or a want. There are few steps involved in the planning and development of a product which is as follows:- Idea Generation: – People from sales department have the upper hand to come up...

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Marketing Mix and The Four P’s

The marketing mix is a strategy adopted by companies to lure consumers to buy their brand or product. The strategy is actually a pack of four set of variables as explained below. The Product Mix: – A product is derived by mixing physical and psychological expectation of the customers...

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Business Decision Making

Everything About Decision Making

Wise Businessman Makes Wise Decisions. Decision making is a process of selecting one among options. We can relate it to ourselves as well. For example, suppose you want to buy a new car. To decide on which car to buy, you will have to consider a few things such...

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Marketing

Types of Marketing Realities in Business

First of all, we need to understand what does marketing mean? Well, it can be anything which can be sold through services or advertising is called marketing. It’s like an identification and development of a product by determine its price through proper distribution channel with appropriate promotional strategy. There...

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