- June 15, 2018
Hey everyone, I am Geetika a budding entrepreneur, and I have taken up to this blog to share all that I have come across through my journey of learning on how to start and run a business. Today, I am going to share why I have dropped Google AdWords from my business marketing campaigns.
I have been looking at Google AdWords like my lord for guidance on getting listed on the first pages of Google search engine. Till now, neither I have tried, nor I want to (duh!) use Google AdWords. It is an investment to big for my pockets. Besides, it is not a fit for my business niche.
It will be a great disappointment, for all those who have been looking Google AdWords as the God of the internet marketing, to know that Google AdWords is nothing but a bidding platform. Yes, you heard me right. Like it or not? My experience and learning on Google AdWords are going to shatter your dreams so hold on as I open up on what I didn’t like about Google AdWords.
My Version of Google AdWords:
I don’t want Google to sue me for speaking against its giant product Google AdWords, but everyone has the right to share their opinions. Dear Google if you are reading this post, I just want to tell you that the post is my opinion. I was reading a blog about Google AdWords which greatly help me decide whether I should use AdWords for my business or not.
I am starting a freelance writing business. For this, I thought to use Google AdWords to put my website on the first page of Google search engine. To my surprise, if I decide to use AdWords I would have to invest some money (with no guaranty of return) on bidding keywords relevant to my website. Bidding on the keywords, I will get a single, slightest chance of gaining more visitors who may click on ads appearing on my website, and on other websites for a conversion rate that is complicated to explain.
The Google AdWords works on biding on keywords, clicks, advertisement types and cost of conversion as explained by a famous blog Adespreson. The blog explained the conversion process through an example: “if your industry is automotive, your average CPC is $1.43, and your average conversion rate is 2.27%. That means to get a single conversion, you need about 45 visits, and you’ll pay around $64.35 for a conversion”.
Paying for $64.35 for 45 visits to get an average conversion rate of 2.27% sounds stupid for a startup like me. Google AdWords although claim to be successful in all type of business, not all business can actually afford it. For a business like mine moving to Google AdWords that uses only Google-linked platforms for advertisement and marketing is not going to help survive in a long. I will try and figure out what else I can do to survive my business and will share with you in this follow up post.
Thanks for reading though.
Geetika Sachdeva is a Post Graduate in Mass Communication and Business Management. She has a work experience of seven plus years in Business Research and Analysis. She continuously blogs about business and media and has authored more than a dozen of eBooks. She is currently working on a book dubbed HRM In Small Businesses.