- October 4, 2017
- Akshay Mishra
Display advertising is the primary monetization strategy for many online entrepreneurs, in part because there are extremely low barriers to entry.
AdSense is a revenue stream that takes only a few hours to activate; the ease of capturing that first dollar of revenue is a big draw to the platform. But optimizing AdSense to make sure both your visitors and advertisers get the most out of your site or blog is a much more involved process that requires creativity, analysis, and an ongoing willingness to experiment.
Quick Tips to Earn More
Max Out Ad Units.
We’ll start off with an easy one: AdSense lets you have up to three standard ad units on a page, so you’d be wise to take advantage by maxing out.
Max Out Link Units.
Link units are a wildly underused AdSense option; placing up to three of these on a page should give you a quick, meaningful boost
Pay Attention to Link Units.
This point is worth reiterating. While many publishers focus primarily on traditional ad units, link units have the potential to out-earn leaderboards and rectangles.
Set up a Custom Search Engine.
This is another way to get more AdSense units on your site; custom search engines will generally see very high RPMs (though traffic is relatively light).
The percentage of your traffic coming from mobile devices is probably larger than you suspect, and it’s growing rapidly. Check out the ad experience for your mobile visitors; if it’s sub-optimal, there may be some quick wins you can pick up.
Enable Placement Targeting.
This allows advertisers to include your website in their campaign, either by name or by targeting an interest group. Placement targeting should be enabled by default, but if you’re using DFP you may need to take a few additional steps.
Set up Custom Channels.
Setting up custom channels will allow you to get better insights into what’s working and what isn’t, and will make testing down the road easier. It’s pretty easy to get these up and running, and worth making the up front investment to do so.
Allow Text & Images.
One of the primary choices within AdSense involves either restricting an ad unit to “image only” or allowing both text and image ads. Permitting text ads to show gives AdSense a deeper pool of ads, and will almost certainly increase your click rate and earnings.
If Possible, Use Responsive Ads.
Google now offers responsive AdSense code, meaning you can equip your site to dynamically change the size of ad units displayed based on the user’s screen.
Use Standard Units.
While AdSense lets partners choose from more than a dozen ad units, there are a few units that are more common with advertisers. Using these common ad sizes–300×250, 728×90, and 160×600–will give AdSense a deeper pool of advertisers from which to choose.
Monitor Fill Rate.
Make sure that you’re serving ads and not blank space on your site. Monitoring fill rate is an easy way to do this; if there are any discrepancies, here are five reasons why AdSense and Analytics may not match.
The terms and conditions of AdSense allow for only three ad units per page. In many cases, pages can comfortably accommodate more than three ads per page without overwhelming visitors and leading to a bad experience. If you think your site could use more ad units, there’s nothing to stop you from supplementing your AdSense units with ads from a competing provider.
Place Units Above the Fold (ATF).
This one might seem obvious: the higher up on a page your ads are, the more they’ll be viewed (and the more you’ll earn).
Relative Positioning Matters.
While placing ads above the fold is generally advantageous, the relative positioning of ads (i.e., what they’re next to) is more important than their explicit location in the page.
Beware of Overdoing It.
When chasing AdSense earnings, it’s easy to get carried away and make decisions that are detrimental to the user experience in order to generate some additional revenue. While there may be a short term win, you’ll ultimately hurt the long term earnings potential of your site by eroding your traffic base.
Align Ads With Content.
In the image above, the 160×600 ad is adjacent to the intro video. Most visitors will skip to the start of the article, which puts the ad out of sight. Moving the ad down might actually be better in this case.
5 WordPress AdSense Plugins tested.
Thomas Maier reviews Ad Injection, AdRotate, Simple Ads Manager, and Quick AdSense, Ad Inserter.
Google AdSense Plugin(deprecated)
While there are millions of websites out there that use ad networks to monetize their existing traffic, there are very few that put significant thought and effort into the process. Even modest improvements in a few key performance metrics can lead to significant jumps in bottom line earnings, especially over time as traffic grows.
If I can earn $700-$800/month from a single blog in starting, why not you! Just keep moving and weight for the right time.
And I started from $0.15/month…. wait for it.