- March 6, 2017
- T Richard
Digital Marketing: Challenges and Insights
Few good Books for Digital Marketing
A good course of Digital Marketing by Deepak Kanakaraju
What topics will you cover?
Here’s a rough idea of what you will do every day and how the lessons will be designed:
- Choosing the topic for the blog (talent, passion + opportunity)
- Analyzing revenue opportunities for the project
- Registering a domain name
- Getting the right web hosting for the blog
- Installing WordPress
- Configuring WordPress to suit your needs (themes, plugins etc.)
- Content generation and publishing
- Basic SEO configuration
- Creating a Social Media presence
- …and so on… for 100 days!
In Depth “100-day Blogging Course”
Recently DigitalDeepak.com announced a new course called the 100-day Blogging Course.
On June 7th, 2017, I will start a brand new project – a blog on a topic that will not be related to marketing. I will start with the most basic of things such as choosing a topic, registering a domain name and so on.
Each day’s activities will be uploaded as a lesson so that you can watch what I do every day. You will learn blogging and digital marketing along with me every day.
All you need is a computer and internet connection. This is also the best way to learn digital marketing because you will learn it with daily live practice.
Even More He explained on his blog
Is it Necessary for You to Start a Blog with Me?
The program is made for bloggers who want to get started by learning with me, but you can watch the lessons passively as well without starting a blog of your own.
Since all the videos will be recorded and uploaded for future viewing, you can start following the lessons anytime you want, at your own pace. Until you start a blog of your own, you can just watch me grow the blog.
Is this course the best way to Learn Digital Marketing?
When you are in school, you do not go ahead and learn physics for an entire year and then Chemistry for an entire year. You learn all the subjects in all the grades with increasing complexity over time.
This course is similar. When we get started, we will learn simple SEO (which will just include getting your pages indexed in search) and then you will learn simple social media marketing (which will just include creating your social media profile pages).
Think about how most of the digital marketing programs in the world are designed! They go module by module. You don’t want to learn an entire SEO module first and then an entire module about, say, Google AdWords.
When you learn module by module, you will “know” a lot but it won’t be a practical experience… and then you will forget most of the things. Most of the other courses are taught that way. I want to change how digital marketing is taught.
So if this project feels interesting to you, click here to join the program. We will get started on June 7th and I will be growing my blog for the next 3-5 months and show you every step of how it is done.
Certificates of Course Completion
I am issuing course completion certificates for this course, but you don’t need a certificate to prove your knowledge. You will have a live case study that is your blog to show your employers or clients that you know how to execute digital marketing successfully.
Even if you are not looking for a job or trying to get clients, this program will help you learn digital marketing in the most natural way possible. I say “natural” because we humans learn by doing. Also, the live step-by-step nature of this course will help not get overwhelmed with a lot of information.
Anyway, here are the answers to the FAQs:
What blog topics will I (Deepak) choose?
As I have always advised, one has to choose a topic that combines talent, passion and market opportunity. Right now the idea is to start a blog on automobiles or technology. I will start the blogs in a niche where people do not know me so that I do not use my existing following to drive traffic to the blog.
Will the daily classes be LIVE?
No, the daily classes will not be taken Live. Though this is a “Live” project where you track my progress day by day, the classes themselves will not be live. I will work on the blog for 30-45 minutes a day, record the videos that document what I have done and then I will upload it to my learning management system where you can log in and watch the videos at your own pace. The videos can be downloaded and you can watch it on mobile as well. Each video will be 10-20 minutes long and you can watch many videos on the same day if you have missed a few days of lessons.
What blog topic should you choose?
This blog is going to a testing ground for you to learn to blog. I recommend starting a brand new blog and experiment with it. You should be able to afford to make mistakes with this blog. Once you are confident about your skills, you can start your primary blog on the side, or after the program is over.
How much should you invest in your blog?
There are two types of investments: time and money. If you are going to work for 2-3 hours per day on the blog, you might need to invest less than Rs.1,000 on the blog apart from the course fee. And there is no upper limit to how much you can invest. You might even be able to convert this blog into a major online publication.
Can you do this on the side?
Yes, you can do this on the side along with your day job as it requires less than one hour of time per day. If you can’t work for a few days, you can catch up with the lessons on a weekend.
What about clearing doubts?
I will conduct 1 live Q&A session every Sunday at a time that is convenient to most of the candidates. In this live session, you will be able to ask me questions and I will answer them! We will also have a closed forum where we can ask questions to other members of this program and help each other out.
I hope you are excited to join this course.
I am going to join this very soon. Happy Digital Marketing. Hail Digital Deepak!