With the largest source of global advertiser demand, flexible ad controls, and an industry-leading mediation service, AdMob is the best platform to make money from apps and maximize your app revenue through app advertising.
Choose the right ad format
Drive mobile app advertising revenue by integrating banner, interstitial, or video ads seamlessly into your app. Our variety of formats means you have lots of choices to provide the best user experience.
- Banner ads appear at the top or bottom of your app screen and can prompt users to install apps, visit websites, get directions, view products or call a phone number. Our in-app engagement ads expand to full screen when the banner is tapped. Our smart banners automatically resize to fit different screen sizes as the user rotates their device.
- AdMob interstitials are full-page ads that appear in your app at natural breaks or transition points. A common use case is after a level is completed in a game. Our advertisers use interstitials to create engaging brand experiences, or direct action, such as driving app downloads.
- AdMob’s video ads bring rich brand experiences to your app, and the flexible nature of the format allows users to skip the video after 5 seconds.
Filter out ads you don’t want
Maintain full control over the types of ads you show using category and ad specific filters, and decide when and where ads are displayed in your app. For example, you can block ads from general categories such as Apparel, Internet, Real Estate, and Vehicles. Or you can use the Ad review center to review individual ads before and after they are shown in your app.
Access all advertisers using Google’s buying platforms
When you monetize with AdMob you get instant access to all of Google’s demand sources. This includes a million Google advertisers as well as real-time bidding (RTB) buyers via the DoubleClick Ad Exchange.
Earn higher CPMs
When advertisers compete, you win. As more advertisers compete to show their ads in your app, they pay higher CPMs in order to win out over their competition. This means you earn more revenue. Thanks to Google’s robust advertiser demand, AdMob CPMs have increased by 200% since the start of 2013.
Top global fill rates
With increased demand from advertisers, you get industry-leading fill rates worldwide. This means that we’re better able to serve ads whenever and wherever your users are engaging with your app.
The fill rates are near enough to 100% the majority of times and return for the ads we serve are the highest of the ad mediums we have tried.
CEO, Free the Apps