Using Facebook For Marketing Products and Services

Social networking site, Facebook, is not only a good means of staying in touch with family members and friends, it is also a good tool for marketing. E-marketing is becoming a popular marketing tool among organizations desiring to stay globally competitive.  Every organization wants their product and services to be heard all over the world. These firms are using our favorite social networking site Facebook as a marketing tool.

If you are starting a new business, you should know how you can avail and use the social networking site as marketing tools. But before that you will need to first understand the various types of FB marketing campaigns:

Different Types of Facebook marketing campaigns:

  • Page Making: Creating a FB page about your organization can help you in making fans. You never know as to how many people actually like the services and products offered by you. Take the example of Nike and other popular brands.
  • Facebook Ads: Posting ads can help in promoting the new services and existing services. Reaching a larger audience should be the aim of your e-marketing campaign.
  • Facebook Likes: While creating FB pages and ads, do provide your fans with a chance to like them as well. Supply them with like buttons so that you could know as to how many people like your products and services.

Buying Facebook Fans:

Often organizations have to deal with the tough question of whether or not to buy Facebook fans. It might take an organization years to gather thousands of fans but what it would be like if you could just buy them. The Facebook fans thus bought will save you from the toil of searching for new fans. As people will come to know the large section of your fans, they will also start following you. But this strategy may fire back. There are applications that claim to increase the fans of your page. However, such a move may lead to false fan following and may devastatingly impact the online presence of your brand or company.

How Safe and Successful Facebook Marketing Campaigns Are?

Facebook marketing strategies are 100% safe. However, it is important to read and comply with the FB policies of marketing and advertisement before starting a marketing campaign. By following the policies you can prevent any unwanted trouble. Remember, not following the FB policies can put you in the bad books of Facebook which can even lead elimination of your pages and ads running on the social networking sites.

Facebook keep updating its policies. It is advisable to read them if you really want to use this amazing platform to market and promote products and services. There are many organizations and even individuals getting maximum exposure to the targeted audience through FB. The social networking site was originally launched to help people connect and share their views. Gradually it has evolved as one of best sought marketing strategy. Anyone on FB can create campaign for specific time period and reap profit.

Geetika Sachdeva is a Post Graduate in Mass Communication and Business Management. She has a work experience of seven plus years in Business Research and Analysis. She continuously blogs about business and media and has authored more than a dozen of eBooks. She is currently working on a book dubbed HRM In Small Businesses.

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