Social media management refers to the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and more. It involves managing social media accounts for businesses or individuals to establish a social media presence, increase engagement, and grow followers. The first step in social media management is to create a social media strategy. This involves identifying the target audience, selecting the appropriate social media platforms, and determining the goals and objectives for the social media presence. Once a strategy is established, a social media manager will create and curate content that aligns with the brand's voice and resonates with the target audience. The content created can include images, videos, infographics, and text-based posts, among others. The content should be tailored to the platform's specific requirements and audience preferences. Once the content is created, it should be scheduled and posted at optimal times to maximize engagement. Social media managers also monitor the performance of social media content and campaigns. This includes analyzing metrics such as likes, comments, shares, and follower growth to measure the effectiveness of the content and adjust the social media strategy accordingly. Additionally, social media managers will engage with followers by responding to comments and messages, fostering a community around the brand.