Content is King Web Content is the single best way to drive people to your website today. Various types of content, strategically connected to your brand, can work wonders in capturing the attention of consumers and leading them in your direction, but you have to provide some sort of...
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Successful people come from all walks of life, yet they all have one thing in common: where others see impenetrable barriers, they see challenges to embrace and obstacles to overcome. Their confidence in the face of hardship is driven by their ability to let go of the negativity that...
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Improve team performance and Keep an eye out for these six signs of burnout: 1. They aren’t “sparkling” as much. Look for “sparkle.” In other words, look for contagious enthusiasm. You can measure sparkle, more or less, by how enthusiastic employees are when they talk about their work, what...
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This demonstrates a huge potential for social media marketing to increase sales, but a lack of understanding on how to achieve those results. Here’s a look at just some of the ways social media marketing can improve your business: Does the thought of Social Media put you into...
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Below, gain five tips from five industry leading experts on how to make 2015 your best year yet. 1. Treat customers like guests in your home: While there will always be customers who have decreased attention, are in a hurry, or appear to be frazzled, you want to still aim to deliver...
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You need to read these steps for good health of partnership. Because, A business partnership can be every bit as complicated as a marriage. And, like matrimony, some partnerships end unhappily. Wouldn’t it be helpful if you could spot the warning signs of an implosion before it occurred — or, better yet,...
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It’s no secret that when a new employee comes on board, the employer who hired them is effectively beginning a new relationship. It is the same relationship that he or she shares with every single one of their employees, and it is this relationship that will determine the success...
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Launching Your Business 1. Secure space: Whether it’s an office, or a warehouse, if you need more space than your garage or your spare bedroom, now’s the time to get that. If you don’t generally need an office beyond your home, but may occasionally need meeting space, there are...
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Covering the Legal Side 1. Consider finding an attorney or other legal adviser: There will be many hurdles to leap as you go from working stiff to overworked and underpaid small business owner. Some of those hurdles will be composed of stacks of documents with rules and regulations, ranging...
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Writing a Business Plan 1. Create a business plan. A business plan helps to define what you think you need to launch your business, large or small. It summarizes the sense of your business in a single document. It also creates a map for investors, bankers, and other interested parties...
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1. Have an idea. It might be a product you’ve always wanted to make, or a service you feel people need. It might even be something people don’t know they need yet, because it hasn’t been invented! It can be helpful—–and fun—–to have people who are bright and creative join...
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Summary This article describes in detail how to use on-line survey tools to validate your key startup assumptions, and gain actionable insights into topics such as pricing, target demographics, messaging, etc. Introduction By now pretty much every entrepreneur knows the basics of Lean Startup methodology: start by searching for...
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