How to optimize in-app revenue with Google AdMob

1. Test AdMob ad placement

Some developers place their ads in a certain place, like the standard banner at the top of the screen, and stop there. If you never change your ad placement strategy, users might develop an ad blindness over time. They will get used to where your ad is and over time, they may start ignoring anything that appears in the ad placement area. This means you could be missing out on potential app revenue.

That is why you should start testing different ad placement options. It helps to determine the optimal ad placements to maximize ads revenue. A good timing to test ad placements is when you roll out a new app update. You can test placing ads on different parts of the screen so that users will take notice. Alternatively, you can do the following.

2. Test different types or sizes of AdMob ads

If you’re only showing banner ads in your app, try changing the ad format and see how it affects your app revenue. For example, if you currently have a text banner ad, you can consider changing it to a larger image banner ad or video interstitial ad the next time when you roll out a new app update.

Complete the following steps to receive AdMob optimization tips:

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click Settings in the sidebar.
  3. Click  in the “Email preference” section.
  4. Check the “Customized help and performance suggestions” checkbox.
  5. Click Save.

Please allow up to 10 days for this change to take effect.

3. Optimize eCPM floors

If you care less about fill rate but more about showing relevant ads to your users that are more likely to trigger actions and thus, higher eCPM, you have the option to customize what ad units to show in what countries in AdMob.

This will tell AdMob, for example, that you only want to show an ad unit in general if the eCPM is at a certain price or higher, or that you only want to show ads in a particular country if the eCPM is at a certain threshold or higher. This might lower your fill rate, but the result could be lowering ad blindness and getting users to click on more high-value ads when they do appear.

You may want to experiment with this for a couple of weeks to see how it affects your overall app revenue to determine the best strategy.

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