Ranking suddenly dropped? 10 things to do now

Google rank drop

No one like google ranking or search ranking to see a drop.

How can you keep maintain the ranking?

This 10-step process will help you to increase the website ranking.

Step 1. Check for HTTP Status code

In deploying and monitoring keyword performance, it can be all too easy to focus on advanced strategies while underestimating the importance of the ABCs of on-page SEO.

Why stress about anchor text ratio, link velocity, or citation optimization, when the answer to your rankings problem could be an easy fix directly on your site?

Does your site return a 200 status code?

200-series status codes indicate that your site can be communicated with successfully. The standard 200 OK status code indicates a successful HTTP request.

Use a free tool like HTTP Status Code Checker to confirm that your site is returning a successful request. If not, you can troubleshoot based on the failed status code, like 404 (page not found) or 410 (page permanently removed).

Can bots crawl your site?

Robots.txt is a text file located in the top-level directory of your web server that instructs bots on how to interact with your website. Within the file, you can set inclusions and exclusions to your heart’s content, for instance disallowing bots from crawling a dev site or indexing duplicate pages.

Have you accidentally set the restrictions too tightly, preventing search bots from crawling any of your main pages? Double check the robots.txt file using Google’s free Robots Testing Tool – if you spot anything amiss, upload a more permissive file to the server.

Take it seriously if you are getting this error


Step 2. Check and Validate SEO basics

Some of the most important elements for search engine optimization happen on your own website. You may hear a lot about link building (which we will get to in just a moment), but link building without good on-site search optimization isn’t going to be as effective.

Here are the bare minimum on-site optimization elements you should put on each of your website’s main pages, including and especially the homepage.

Need to consider

  1. Title
  2. Meta Description
  3. Internal Links
  4. Header Tags (H1,H2..h6)
  5. Image Names & Alt Tags
  6. Bold Texts (<b> — </b>)
  7. Contents
    1. Blog Posts
    2. News Articles
    3. Tutorials
    4. Infographics
    5. Videos
    6. Podcasts

You would be surprised how often rankings drops are caused by one (or more) of these essential elements. Fix the problem, and search performance will improve in kind.


Step 3. How Google+ Can Help with Rankings

Speaking of creating social profiles for links, if your goal is to dominate Google, then you should make sure you join Google+. Google’s own social network can help you rank better in search results for people you are connected with.

Hence, if you want to get into the personalized search game, your goal is to do the following.

  • Create a Google+ personal profile and business page.
  • Recommend the website you want to rank well in search results by giving it a +1, sharing the website on your profile and/or page as a status update, and linking to it in your profile information under recommended websites.
  • Fill out your profile information completely to make others want to connect with you.
  • Check your settings and make sure that your profile information is public along with your status updates.
  • Share other interesting updates on your profile so it doesn’t look too self-promotional.
  • Start connecting with people who you want to see your website in search results. Use the search box on Google+ to find people to connect with and add them to your circles. Hopefully, most will add you back.



Step 4: Check Google Search Console

As opaque as algorithms can be, Google is clear about what they expect from a website. Follow their guidelines and action their feedback for improved search performance.

Google Search Console is a free service provided by Google that helps you monitor, maintain, and optimize your site’s visibility in search results.

Do you see DNS errors, server errors, or URL errors?

Navigate to Crawl > Crawl Errors so you can address any offending issues one by one. Once complete, mark as fixed.


Check submitted sitemaps as well..


Step 5: Check Google Analytics

See exactly whats going on.. How many new users are there? How they came? Are my paid ads are working?

You have a treasure as Google Analytics use it for your website. Check all the facts and update them where necessary.

Step 6: Check Content

Users don’t connect with bad content. While the value of content is mostly subjective, there are a few metrics you can reference. For instance, if users aren’t staying on a page for long or if they are exiting the site without clicking deeper, it indicates that the content isn’t connecting.

If addition to manual analysis of your site’s content, Copyscape and Siteliner are helpful tools to check that your site is original. If any issues with internal or external duplicate content are flagged, you can correct them by rewriting or expanding the content.


Step 7: Check Site Speed

Free tools like Google’s PageSpeed Insights tell you how fast your page is, and give actionable recommendations to improve load times.

Even blazing fast sites can take it to the next level with optimizations like leveraging browser caching, minifying code, optimizing images, and enabling resource compression:


Step 8: Check Mobile or Add support of AMP

To see if mobile compatibility could be affecting your rankings, run your site through Google’s free Mobile-Friendly Test. If your site is not considered mobile friendly, this tool will provide recommendations, such as removing intrusive pop-ups or fixing or removing unplayable content, among others.


Step 9: Check Backlinks

Backlinks are instances of another site linking to a page on your site. Backlinks matter because they prove to search engines that your site matters, says something of value, and is trusted by others.

If you have a small backlink profile, few links from authority sites, or tons of links from spammy sites, it can hurt your ability to rank.


Step 10: Check Keyword List

If you start to trend downward for primary keywords that drive traffic and leads, an intervention is needed.

The right keywords should check all of the following boxes:

  • Most highly searched by your target audience
  • Most realistic to rank on Page 1
  • Top most likely to result in a conversion

The targeted keywords that make sense today may not be the ones that made the most sense when you started the campaign, so make sure to re-evaluate periodically.


Follow these 10 steps and you’ll likely be alerted to issues you can correct on the spot.

Keep your eye on the rankings and watch them rebound in no time.


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