What is Admob average pay per click and earnings?

Here are the Admob RPMs statics

This page aggregates publicly available information regarding mobile CPM rate averages and ranges.

Average Mobile RPMs
iOS Banners$0.20 – $2.00
iOS Interstitials$3.00 – $5.00
Android Banners$0.15 – $1.50
Android Interstitials$2.00 – $4.00
General TrendDown
Source: MonetizePros Aggregation

Review Information Last Updated on: May 17, 2017

Below are a few stats to summarize the impressive growth in this space:

  • Mobile ad revenue is expected to grow 61% in 2014 and 53% in 2015, when it will make up 8.4% of total ad spend.
  • Mobile ad spending is expected to increase from about .6 billion in 2013 to .6 billion in 2017, when it will exceed spending on desktop ads for the first time.
  • In the UK, mobile advertising spending is expected to top £2 billion and exceed newspaper ad revenue in 2014.

AdMob RPM in India

According to Quora

It’s between 0.05 to 0.11 for gaming app.

I have a game having banner and interstitial ad in my gaming app. Banner refresh 35 seconds, interstitial every 8 min.

User spend around 20 min per day.

Now getting around 140k impressions per day and earning $10, rpm 0.07

Droid-Blog Income Reports

  • Source: Droid-Blog, September 2013
  • Referenced Average CPM Rate: $1.70 (Android ads)
  • Used in MonetizePros Aggregation Calculations: Yes

Johannes Borchardt is a developer focusing on Android apps who publishes monthly income reports giving some transparency into his financial successes (or struggles).

For the month of September 2013 (the last time a report was released), he was earning an eCPM of $1.70 with a fill rate close to 99%:

  • Requests: 2,732,264
  • Impressions: 2,700,974
  • Fill Rate: 98.94%
  • Clicks: 95,954
  • CTR: 3.55%
  • eCPM: $1.70
  • House Ads: 104,351

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