Nowgray®
Services

Custom engineering, built to last.

Since 2018 we've shipped software for 241+ businesses across India, the US, UK, and the Middle East. Seven service lines, one accountability line, your dedicated engineering team.

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9+ years on Upwork. Clients in 7 countries.

145+ Upwork jobs
completed since 2016
5.0 avg rating
across Upwork projects
US · UK · Middle East
+ India · Europe · Australia
Since 2016
shipping software for 9+ years
241+
Clients served
70%+
Repeat business
41
Engineers + specialists
2018
Building since
What we do

Seven service lines. One team.

Looking for AI?
AI agents, chatbots, LLM integration, RAG, voice AI, WhatsApp AI, all in our dedicated AI Solutions section.
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Custom apps & platforms

Software Development

From product idea to shipped software: AI-augmented discovery, UX, engineering, QA, and deployment.

  • Web, mobile, and desktop apps
  • AI-accelerated build process
  • Full source-code transfer
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iOS, Android, cross-platform

Mobile App Development

Native iOS (Swift), native Android (Kotlin), and cross-platform (React Native, Flutter). AI-augmented build, App Store / Play Store launch.

  • iOS / Android / React Native / Flutter
  • AI features inside the app
  • ASO + store-launch handled
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AI-era web engineering

Web Development

Websites and web apps that load fast, rank in AI search, and convert, at a time when anyone can spin up a site with AI.

  • Next.js / React / TypeScript
  • GEO + AI search optimisation
  • Core Web Vitals green by default
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Shopify stores, themes & apps

E-commerce Development

Custom Shopify builds, bespoke Online Store 2.0 themes, private apps, and the API connectors that join your storefront to ERP, payments, and logistics.

  • Shopify / Shopify Plus / Hydrogen
  • Custom themes & private apps
  • Tally, Razorpay, Shiprocket connectors
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Ship in weeks, not quarters

MVP Development

For founders who need to ship: fast, lean, and raise-ready. Lean scoping, AI-augmented engineering, modern stack.

  • 4–8 week MVP cycle
  • Investor-friendly stack
  • Yours to scale post-launch
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Ship bug-free software

QA & Testing

Functional, regression, performance, and AI-assisted automated testing, as a service or embedded in your team.

  • Functional & regression suites
  • Test automation & CI
  • Pre-launch security review
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Connect your stack

API & Integrations

REST and GraphQL APIs, third-party integrations, and middleware that connects what doesn't talk natively.

  • Tally, Zoho, HubSpot, Stripe, etc.
  • Custom REST / GraphQL APIs
  • Documented and observable
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Custom CRM & ERP

Business OS

Bespoke operating systems for businesses that don't fit off-the-shelf software. Built around your workflow, AI-ready.

  • Custom CRM / ERP / workflows
  • Role-based access + audit
  • Integrates with everything
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How we work

Four steps. No magic.

01

Discovery

We learn your goals, workflow, and constraints. Scope the right solution, not the biggest one.

02

Design & Plan

Wireframes, technical architecture, milestones, and a fixed quote (where it makes sense).

03

Build & Test

Sprints with weekly demos. QA built into every milestone, not bolted on at the end.

04

Deploy & Support

We deploy, hand over ownership, and stay on for support. 70%+ of clients come back for more.

Got something to build?

Tell us what you have in mind. We'll come back with scope, timeline, and a fixed quote.

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